Advantages of marketing strategies with influencers
Allow you to create content that works as smiliar to local advertising that is not perceived as invasive advertising but interacts naturally with users. It turns information into interest that will impact on users natuarally and works much better than advertising in traditional media.
Influencers do not only have authority in certain areas but also have gained the trust of people, this trust is generally transferred from people to brands in the perception of users. In this sense, when an influencer talks well about your brand, it confirms the quality of your products or services, in addition to legitimizing your strategy of approaching consumers.
One of the advantages of marketing strategies with influencers is to be able to choose the terms of the agreement, either recommendation, call to action, link to the online store, etc. That generate conversion in addition to more visitors traffic on your page, loyalty. In this sense, the intention to purchase increases by 36% when it comes to local advertising.
When people search the 20 largest brands in the world, 25% of the results belong to content generated by users. Therefore, when we use marketing strategies with influencers, they tend to make quality contents for us, and the more words from influencers, the more impact users get, and consequently, your brands get optimized to the search engine.